Balmain Hair Couture’s Fall-Winter 2022 campaign is a showcase of polished and sleek looks. In photographs by Javier Biosca the models Ymre Steiekema, and Xavier Serrano have their hair styled differently, including a sleek, ponytail or sculpted waves.
Balmain Hair Couture Fall/Winter 2023Campaign
Gino Matus was the hairstylist who wanted to create a look for women that was natural but also strong. Alejandro Muoz styled the tailored blazers for the blonde model to match her chic hairdos.
In creating the looks for Ymre I was inspired by the freshness, naturalness and glamour that a woman who is independent, modern and confident exudes. I was focused on achieving healthy hair texture and sophistication, while never forgetting to emphasize its natural beauty.
Gino Mateus
Ymre is seen in one shot with long hair styled into waves, wearing a red jacket. Dutch beauty Ymre Stiekema wears her hair in a bun for a new look. Balmain Hair’s Spring advertisements can be seen from last year.
