The BMW XM is the result of a collaboration between BMW and supermodel Naomi Campbell. The BMW XM is a vehicle that boasts the M HYBRID technology. It’s all about individuality. Who better to represent that than the trailblazing Naomi Campbell.
Campbell looks effortlessly cool in the BMW XM campaign, wearing a white tank, jeans and a Cuban link necklace with layered bracelets. In the campaign, Fendi Peekaboo reveals that she was attracted to the BMW M slogan ‘Dare to Be You.’ It perfectly captures the confidence needed to progress and make positive changes.
BMW XM Campaign 2023
See this post on InstagramDr Naomi Campbell’s (@naomi), shared post
Campbell’s collaboration with the XM launch is a perfect fit. Both the car and supermodel are exemplars of the need to break boundaries and embrace uniqueness. BMW XM will make a splash when it hits global markets in spring 2023.
This car will amaze enthusiasts around the world with its stunning design, powerful interior and unmatched performance. The BMW XM, with its M HYBRID technology, generates a system output of 480 kW/653 hp. This makes it the most powerful vehicle in series production ever approved by BMW M GmbH.
BMW and Campbell will be working on exciting projects together. Campbell will not only star in the XM ad campaign but also design a unique model of the vehicle.
The special edition will be unveiled in the latter part of this year. See the timeless beauty in Alexander McQueen spring 2023 ads.
